Being a small business owner, you need to keep your business afloat amidst competition. Probably, you have heard that SEO can help you attract visitors to your site and hopefully potential customers. SEO can help you, provided you hired the right company or consultant. In availing professional SEO services, you have to achieve two objectives. One is affordability and quality. The second objective is to increase conversion rates from website visits. In short, you should realize a return of investment from the cost of hiring a professional SEO consultant.
The first objective is rather easy to achieve. Though SEO services are costly, you do not have to avail all of the services to attract people to click on your site or tap on the million web users who are searching products or services similar to what your business offers. Some say, SEO is a waste of time, money, and that you do not need to hire someone to do it for you.
Perhaps, you can do it without having to hire a consultant to do the SEO for your website. If you are a marketing expert or is a prodigy in learning new things on your own, you can do it yourself. However, with all the important things you need to do, hiring someone to do SEO for you is more practical. Why? Hiring someone is a lot more practical because SEO takes long before good results. Besides costs, you need to undertake continuing effort to realize ROI.
What can you do? You can either hire marketing personnel who is an SEO expert or find a company that offers affordable SEO services.
First option: Hiring a Personnel who is an SEO Expert
This option is more likely to give you added costs. One, you need to post advertisement that you are looking for a person who is a marketing slash SEO expert. Two, you need to consider employee benefits, incentives and labor code laws.
However, if you already have a marketing department, maybe, you can engage them to take up a seminar on SEO . Nyseoexplode provides good seo services you can learn about search engine optimization and see how it will boost your business.
Second option: Look for a company (or a consultant) offering professional SEO services
Second option is equally hard since you need to devote time looking for the right company. Many SEO companies are out there, looking for clients like you; thus, you need to be careful in choosing the company to SEO your website.
What affordable SEO services you can avail of?
Key Phrases Research and Analysis
Before SEO became so popular, readers only key in word to search for a product, services or a reading material. Throughout the years, research behaviors of online users have evolved. Searches have become phrases to whole sentences. With all the million people using the Internet every day, tapping their interests become quite challenging. Tools on keyword analysis become available. These tools aid website masters in analyzing which readers use to search the Internet, for example, about SEO companies.
Using the result of the analysis, an ad campaign is formulated that contains the keyword. In this strategy, using the right keyword or key phrases would likely yield you a conversion rather than using a popular one. You cannot use the word “fashion” because it is popular when your site offers “children’s books. Your viewers will feel cheated. In addition, search engine will be cheated, too. When these search engines find your ad campaign is not what it purports to be, your site will be penalized.
Good, responsive design is necessary for any site to achieve viewer’s satisfaction in terms of browsing activity. Nowadays, people do their searches and activities such as purchases in their smart phone or tablets. When these prospective customers find it hard to navigate or get bored with your site, they leave within seconds.
You can have your site evaluated for responsiveness, optimization issues, and bounce rate analysis. Perhaps, you need a more compelling, more attractive domain name for your business. Whatever the recommendations are, you should base these on in-depth study of the overall performance of your site.
When you decided to avail of these two SEO services, see to it that you receive reports about the performance of your site after implementing changes. You need to know if your site is making progress and if the money you have invested is paying off. Moreover, you also need to make sure that the techniques the company or consultant use are in accordance to search engine guidelines. You need to know what techniques they are using. Otherwise, you will find your site banned for unethical ways.
How would you know if the techniques are bad or good? Here are two general tips
Pay per click strategy is acceptable. One great example is Google Ad Words. This strategy is signing up for an online ad marketing, wherein you create your own ad, optimized with keywords. You only pay when someone clicks on your ad.
Link buying is a big no-no. Though it is the fastest way to bring your site to page one result, it is also the surest way to getting blacklisted.